LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as traditional television models, relying on scheduled programming via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast station